Why some data brokers don't allow you to opt out
All direct marketers offer some form to opt out from their marketing. Not all data brokers offer opt outs however. I believe this shows a lack of respect for consumer privacy and it's simply a bad business practice. Nonetheless, there are companies out there that don't offer opt outs.
When inquired as to why they don't offer an opt out, the most common response is that "our source data comes from open public records." Next, they will tell you if you're interested in removing your data, you should "go to the source." This typically means going to the courthouse or whichever government group holds the record and sealing the record. Public records can be very difficult to seal.
So, they are not doing anything illegal by not offering an opt out, but frankly it's just bad business.
Related articles
Rate this article
Questions about this topic? Ask them on our Contact Us page.
Bookmark this page
|
