Why do companies have different opt-out policies?

Direct marketing and data broker companies have different opt out policies because they are not required to have a standardized policy by any law. Currently, the law only states that there needs to be an out option in the terms and conditions portion of any contract you sign (when they reserve the right to sell your information). But the law does not state that the opt out policy needs to be via checkbox, email, website, letter, fax, or whatever.

Basically, when you opt out of direct marketing or data broker databases, you opt out of your name being sold... and they lose money. Direct marketing agencies and data brokers (just like most businesses) don't like to lose money.

Some companies greatly respect privacy and make it very easy to opt out of their databases with a simple email or a web form. But there are also a large number of companies that may allow opt outs, but they make it challenging. Some examples of challenging procedures are: certain companies make you fax a copy of your driver's license to them, some will only allow you to opt out if you are victim of identity theft, while others only delete your information from their database if you are a member of a law enforcement agency or have a restraining order against somebody (in all cases, you may be in personal or financial danger because your information is available).

The good news is: We have spent months putting together all the information in one place, and we will take you through the opt-out procedure for nearly every available database in the United States.

Some companies require a higher amount of resources from people who wish to opt out. We will take you as far as we can, and do everything in our power to help opt you out of these databases.

OKAY, LET'S GET STARTED...

Rate this article

Questions about this topic? Ask them on our Contact Us page.

Bookmark this page